The erstwhile “world’s local bank” is getting more local. In an announcement on Tuesday that took many by surprise, HSBC outlined plans to shut its ECM and M&A businesses in Europe and the US to focus ...
HSBC's outgoing global head of marketing, Chris Clark, has described its long-running positioning as the "World's local bank" as disingenuous.
HSBC’s local heroes take a global view HSBC's retail and corporate bank marketing has stressed its prowess as the world's local bank. However, the quest for a much enhanced global investment banking ...